Most of us have spent more time reading a cereal box than the back of our toothpaste tube. That’s understandable — the ingredient list is small, the words are long, and none of it seems to matter as much as whether the toothpaste tastes good and does its job.
But one ingredient is worth two minutes of your time: Sodium Lauryl Sulfate, better known as SLS.
Blog post
“Rebuilds enamel.” “Repairs teeth.” “Reverses damage.” Toothpaste marketing loves big promises — and somewhere in the middle of all that language, a genuinely useful idea gets lost.